Theory: Travel Agency Platforms

4. Benefits of using these platforms

There are many benefits to being part of these online travel agencies. First and foremost, it gives you instant access to a large number of potential customers as it is a low cost way to list your property. This also reduces your online marketing spend as these platforms will invest in their own marketing and advertising  to attract potential customers. Customers tend to have their own preferred online travel agency websites where they can compare costs and services offered by individual providers in one site. Previous customers can also leave a review in the travel agency’s website and it may give new customers the confidence to book.