Theorie: Online klantgedrag in het toerisme
8. Lezen en aanvullend materiaal
Leesmateriaal
https://www.emerald.com/insight/content/doi/10.1108/10662240810883290/full/html
https://www.tandfonline.com/doi/full/10.1080/13683500.2013.850064
https://www.atlantis-press.com/proceedings/gcbme-21/125976054
https://link.springer.com/chapter/10.1007/978-3-211-77280-5_4
https://www.tandfonline.com/doi/abs/10.1080/15252019.2006.10722114
https://www.sciencedirect.com/science/article/abs/pii/S0261517707001343
https://www.frontiersin.org/articles/10.3389/fpsyg.2020.00599/full
https://www.mdpi.com/2071-1050/12/21/8972
https://www.tandfonline.com/doi/full/10.1080/13683500.2013.850064
https://www.partners.skyscanner.net/hubfs/Reports/Horizons-Nov2022.pdf
https://dergipark.org.tr/en/download/article-file/1709555
https://link.springer.com/book/10.1007/978-3-030-65785-7
https://www.sciencedirect.com/science/article/abs/pii/S0278431908000546
Websites
https://neostrom.in/ekb-model/
https://opentextbc.ca/introtourism2e/chapter/consumer-behaviour-in-tourism-and-hospitality/
https://q4launch.com/blog/travel-consumer-journey/
https://www.travelport.com/our-views/re-drawing-the-map
https://www.verfacto.com/blog/data-driven-marketing/tracking-consumer-behavior-online/
https://www.warroominc.com/institute-library/blog/a-guide-to-the-travel-customer-journey/
https://www.zendesk.com/blog/consumer-behavior/
Zie ook…
Module 5: Digitale marketing
Module 6: Sociale media en toerisme
Module 8: CRM