Theory: (Digital) Social Skills
3. Communication skills
An essential part of social skills are the communication skills, which allow you to make and deliver a suitable message to the receiver/audience, as well as equip you with the competences to be able to actually listen to their needs and expectations, and use that data for decision taking.
You can find more insightful information on the relevance of information skills - either as soft or methodological-wise - within DIGITOUR Module 4. Methodological Skills.
Some of the most important communication skills when dealing personally with clients, colleagues or stakeholders relevant to your activity (suppliers, collaborators, public bodies, etc.) are:
● Empathy
● Storytelling & Persuasive presentation skills
To learn more about these most desired communication skills that have a great impact on your professional performance, you can watch this video:
And, visite the following article to learn more on simple strategies to enhance your communication in the hospitality/tourism industry, specifically: 9 Tips to Improve Communication in the Hospitality Industry
Note that communication can happen in either face-to-face or digital environments, and each scenario happens to have its own specificity when it comes to exchanging information. Within the DIGITOUR framework, we’ll focus on digital communication skills for solo-entrepreneurs/SMEs.