Theory: Online Consumer Behaviour in Tourism

8. Reading & Additional Materials

Reading materials

https://www.emerald.com/insight/content/doi/10.1108/10662240810883290/full/html

https://www.tandfonline.com/doi/full/10.1080/13683500.2013.850064

https://www.taylorfrancis.com/books/edit/10.4324/9781315659657/routledge-handbook-consumer-behaviour-hospitality-tourism-saurabh-kumar-dixit

https://www.atlantis-press.com/proceedings/gcbme-21/125976054

https://link.springer.com/chapter/10.1007/978-3-211-77280-5_4

https://www.tandfonline.com/doi/abs/10.1080/15252019.2006.10722114

https://www.sciencedirect.com/science/article/abs/pii/S0261517707001343

https://www.frontiersin.org/articles/10.3389/fpsyg.2020.00599/full

https://www.mdpi.com/2071-1050/12/21/8972

https://www.researchgate.net/publication/355470698_Research_on_Online_Travel_Search_Behavior_Where_are_We_Now

https://www.tandfonline.com/doi/full/10.1080/13683500.2013.850064

https://www.partners.skyscanner.net/hubfs/Reports/Horizons-Nov2022.pdf

https://mdpi-res.com/d_attachment/jtaer/jtaer-16-00125/article_deploy/jtaer-16-00125.pdf?version=1631081518

https://business.yougov.com/sectors/travel-tourism/yougov-travel-tourism-re-port-2022-youth-of-today-travel-of-tomorrow

https://dergipark.org.tr/en/download/article-file/1709555

https://link.springer.com/book/10.1007/978-3-030-65785-7

https://www.sciencedirect.com/science/article/abs/pii/S0278431908000546

Websites

https://www.hotelmize.com/blog/positive-and-negative-effects-of-social-media-on-the-tourism-industry/

https://neostrom.in/ekb-model/

https://opentextbc.ca/introtourism2e/chapter/consumer-behaviour-in-tourism-and-hospitality/

https://q4launch.com/blog/travel-consumer-journey/

https://www.travelport.com/our-views/re-drawing-the-map

https://www.verfacto.com/blog/data-driven-marketing/tracking-consumer-behavior-online/

https://www.warroominc.com/institute-library/blog/a-guide-to-the-travel-customer-journey/

https://www.zendesk.com/blog/consumer-behavior/

See also…

Module 5: Digital Marketing

Module 6: Social Media and Tourism

Module 8: CRM