Theory: Digitalisation and Tourism

1. Introduction

“The tourism sector is more and more visible on the web. Many companies now only operate on the Internet, resigning from stationery offices. This is a branch of online tourism.

UNWTO – the World Tourism Organization has declared its willingness to organize online trainings, including promoting implemented technologies that support the need to maintain social distance in tourist facilities [1]”.

The digitization of the tourism industry is bringing about significant changes and is creating new opportunities for professionals in the field. This module aims to equip learners with the knowledge and skills necessary to succeed in this dynamic landscape.

Throughout the module, learners will gain an understanding of the fundamental concepts of digitization in tourism, including emerging technologies and their impact on the industry. They will also explore the challenges and opportunities associated with digitization and learn how to evaluate and identify potential solutions to these challenges.

Learners will develop practical skills in using digital tools and technologies to enhance the tourism experience, including website design, social media, and mobile applications. They will also learn how to use data analytics to optimize business processes and decision-making in the tourism industry.

Throughout the module, learners will be encouraged to consider ethical and sustainability issues related to digitization in tourism. They will learn how to incorporate these considerations into strategic planning and decision-making.

By the end of the module, learners will be prepared to be leaders in the digital tourism landscape, equipped with the knowledge and skills necessary to navigate and thrive in this exciting and rapidly evolving field.

By the way, Tourism is one of the most digitally mature sectors (Mc Kinsey France, 2014)