Theory: Business Intelligence

1. Introduction to Business Intelligence

In line with the objectives outlined in the previous section, this bitesize introduces techniques and concepts linked to Business Intelligence and should help you:

➢   Understand the importance of  Business intelligence  and combines business analytics, data mining, data visualization, data tools and infrastructure,

➢    Understand how BI can analyse and respond  to the changing customer behaviour and implement  best practices to help your tourism venture more data-driven

➢   Enhance and contribute to the digital transformation of the tourism sector by application of new technologies, approaches and solving entrepreneurial challenges.

The outline of this bitesize is defining

• Business intelligence (BI) software        
• Business intelligence (BI) process
• Logical architecture of a BI system        
• BI system Components     
• BI Project Implementation Steps
• Benefits from using BI software
• Typical ways of using BI   
• How to choose a BI solution        
• Business Intelligence in the cloud
• BI DASHBOARD
• Business metrics    
• Key performance Indicators         
• How BI dashboards can help small tourism business.
• Visualization tools  
• Other  Materials