Theorie: CRM

Bronnen 

https://www.forbes.com/sites/forbesagencycouncil/2020/01/29/the-value-of-investing-in-loyal-customers/?sh=359a70d421f6

https://cdn2.hubspot.net/hubfs/352767/Loyalty%20Report%202018%20Files/Bond_TheLoyaltyReport%202018%20US_Exec%20Summary.pdf

https://smashballoon.com/social-media-marketing-statistics/

https://www.yumyumvideos.com/15-foolproof-strategieën-to-attract-more-customers-to-your-business/

https://blog.hubspot.com/agency/how-online-word-of-mouth-marketing-is-changing

https://www.insiderintelligence.com/insights/influencer-marketing-report/

https://www.nosto.com/blog/report-consumer-marketing-perspectives-on-content-in-the-digital-age/

Lidwoord 

https://www.benchmarkone.com/blog/articles-on-crms/

https://www.superoffice.com/blog/what-is-crm/

Videos

Wat is CRM?

Hoe CRM werd geïmplementeerd in een hotelketen

(Houd er rekening mee dat deze video een specifiek merk promoot, we zijn op geen enkele manier gelieerd aan)

Casestudies

Customer Relationship Management - Een casestudy van viersterrenhotels in Londen” Uday Gurung* & Dr. Vipin Nadda

https://journals.lpu.in/thrr/pdf/Customer%20Relationship%20Management%20%E2%80%9CA%20Case%20Study%20of%20Four%20Star%20Hotels%20in%20London%E2%80%9D. pdf

CASESTUDY VAN HOTEL TAJ IN DE CONTEXT VAN CRM EN KLANTENBEHOUD

https://www.arabianjbmr.com/pdfs/KD_VOL_4_7/1.pdf

Impact van klantrelatiebeheer op de tevredenheid, loyaliteit en retentie van toeristen: Saint Martin's Island

https://www.researchgate.net/publication/352006250_Impact_of_Customer_Relationship_Management_on_Tourist_Satisfaction_Loyalty_and_Retention_Saint_Martin's_Island/link/60b52be9299bf106f6ed95d1/download