Teoría: Comportamiento del Consumidor Online

Material de lectura 

Customer Journey y experiencia cliente en turismo

Customer Journey Map en el sector turístico: 5 pasos a tener en cuenta

7 Fases del Customer Journey Map en el Sector Turístico

Cómo hacer el customer journey de un hotel

La influencia del eWom en el comportamiento del turista

La importancia del e-WOM en el turismo

¿Qué es el emarketing o marketing digital?

https://www.emerald.com/insight/content/doi/10.1108/10662240810883290/full/html 

https://www.tandfonline.com/doi/full/10.1080/13683500.2013.850064 

https://www.taylorfrancis.com/books/edit/10.4324/9781315659657/routledge-handbook-consumer-behaviour-hospitality-tourism-saurabh-kumar-dixit 

https://www.atlantis-press.com/proceedings/gcbme-21/125976054 

https://link.springer.com/chapter/10.1007/978-3-211-77280-5_4 

https://www.tandfonline.com/doi/abs/10.1080/15252019.2006.10722114 

https://www.sciencedirect.com/science/article/abs/pii/S0261517707001343 

https://www.frontiersin.org/articles/10.3389/fpsyg.2020.00599/full 

https://www.mdpi.com/2071-1050/12/21/8972 

https://www.researchgate.net/publication/355470698_Research_on_Online_Travel_Search_Behavior_Where_are_We_Now 

https://www.tandfonline.com/doi/full/10.1080/13683500.2013.850064 

https://www.partners.skyscanner.net/hubfs/Reports/Horizons-Nov2022.pdf 

https://mdpi-res.com/d_attachment/jtaer/jtaer-16-00125/article_deploy/jtaer-16-00125.pdf?version=1631081518 

https://business.yougov.com/sectors/travel-tourism/yougov-travel-tourism-re-port-2022-youth-of-today-travel-of-tomorrow 

https://dergipark.org.tr/en/download/article-file/1709555 

https://link.springer.com/book/10.1007/978-3-030-65785-7 

https://www.sciencedirect.com/science/article/abs/pii/S0278431908000546 

Páginas web 

https://www.hotelmize.com/blog/positive-and-negative-effects-of-social-media-on-the-tourism-industry/  

https://neostrom.in/ekb-model/  

https://opentextbc.ca/introtourism2e/chapter/consumer-behaviour-in-tourism-and-hospitality/  

https://q4launch.com/blog/travel-consumer-journey/  

https://www.travelport.com/our-views/re-drawing-the-map  

https://www.verfacto.com/blog/data-driven-marketing/tracking-consumer-behavior-online/  

https://www.warroominc.com/institute-library/blog/a-guide-to-the-travel-customer-journey/  

https://www.zendesk.com/blog/consumer-behavior/  

Ver también...

Unidad 5: Marketing Digital

Unidad 6: Redes Sociales y Turismo

Unidad 8: CRM