Theory: (Digital) Social Skills

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Digital communication has its own particularities compared to face-to-face communication.

For example, online interaction with customers eliminates the elements of non-verbal communication (tone of voice, gestures, etc.), which can create new challenges in the communication process.

Did you know that, according to researcher Albert Mehrabian, 65% of communication is non-verbal?

Digital communication implies having the ability to be able to engage in conversations and relationships with others in the digital world in a professional manner. Being aware of how and when to send messages, communicate, send attachments, with an appropriate channel and format; all this without neglecting the rules of internet politeness. 

This includes areas such as asynchronous communication, which is live but remote communication, such as video conferencing, meets, and so on.

One of the great benefits of digital communication is that, in addition to allowing individual interactions with teams, suppliers or (potential) customers, it allows a message, offer or idea to be communicated to a large number of people with an online presence. In this way, it is a basic marketing tool for any company or professional.

To learn more on the basics of digital communication, have a look at the following video: