Topic outline

  • Welcome to DIGITOUR course!

    man collects cubes
    How is DIGITOUR course structured?

    DIGITOUR is a self-learning online course, which consists of 12 units, each one of approximately 2 hours and with a total duration of 24 hours. All units are structured in a simple way: they start with a short introduction of the unit topics, followed by an overview of the learning objectives. Then the main section: the unit content, supported by practical examples. Every unit concludes with exercises and a self-assessment test, as well as links to further reading material.

    What will I learn?
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    By the end of this training course, you will:

    • Know the key terms related to selling online directly and through agents, processes to integrate online and traditional marketing campaigns, online customer behaviour, etc.
    • Understand the importance of digital literacy to meet the changing needs of customers.
    • Understand and reply to changing customer behaviours by analysing data.
    • Enhance and contribute to the digital transformation of the tourism sector by the application of new technologies, new approaches and solving entrepreneurial challenges.
    • Know the key terms related to innovation in the tourism sector
    • Understand and contribute to successful collaboration with partners in the sector.

    woman assessing papers
    Which are the assessment methods?

    The self-assessment instruments consist of multiple-choice tests. These will help you consolidate your newly obtained knowledge and feel more confident about your skills. .

    graphic illustration of a woman receiving a digital certificate
    Do I get a certificate?

    Yes, you can acquire a Certificate of Participation by completing the following:

    • Create an account and log in to the platform
    • Read the course material
    • Perform the self-assessment quizzes and achieve a minimum of 60%
    • Complete a short online survey

    Once you have successfully completed the above, your Certificate of Participation in the DIGITOUR e-learning course will be made available for you to download inside the course.

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    Last update: August 2023
    Disclaimer for External Links and References: The authors of DIGITOUR e-learning course hereby expressly declare that at the time the contents were developed no illegal content was discernible on the linked pages included in the materials (external links and references). The authors have no influence on the current and future design, content or authorship of the linked pages and therefore they hereby expressly distance themselves from all contents of all linked pages that were changed after the link was set. The European Commission's support for the DIGITOUR project does not constitute an endorsement of the e-learning contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

  • Start your learning journey with our intro videos!

  • Unit 1. Digitalisation and Tourism

  • Unit 2. Business Intelligence

  • Unit 3. (Digital) Social Skills

  • Unit 4. Methodological Skills

  • Unit 5. Digital Marketing & Tourism

  • Unit 6. Social Media and Tourism

  • Unit 7. Online Customer Behaviour in Tourism

  • Unit 8. CRM

    • If you prefer, you can open and read the theory in pdf format.

  • Unit 9. HR Digitalisation

  • Unit 10. Cyber Security & Cyber Resilience

  • Unit 11. Collaborating with Others - Networking & Co-creation

  • Unit 12. Travel Agency Platforms

  • Online survey

    graphic demonstrating girl doing assessment

    Please fill out this short online questionnaire to help us evaluate and improve this course.

    It is necessary to complete this in order to receive your certificate.

    Questionnaire link:

  • Certificate

  • Co-funded by the Erasmus+ programme

    All rights reserved
    Erasmus+ project: DIGITOUR - Building Digitalisation Readiness in the Tourism SME Sector
    Agreement number: 2021-2-IE01-KA220-VET-000048348

    For more information please visit

    erasmus+ cofunding

    The website has been funded within the framework of the European Union Erasmus+ programme. This website and its contents reflect the views only of the DIGITOUR project partnership and the European Commission cannot be held responsible for any use which may be made of the information contained therein.