1. Introduction: Digital marketing and its importance in today's business world.
Digital marketing is the process of using digital channels such as websites, search engines, social media, email, and mobile applications to promote products and services. It is an essential part of today's business world, as it allows companies to reach a wider audience and build relationships with customers. Digital marketing helps businesses to increase their visibility, reach more potential customers, and generate more leads and sales. It also helps to build brand awareness and loyalty, as well as to measure and track the success of campaigns. As part of the Tourism Sector, you will find that your country and regional tourism bodies plan and how they execute it has been designed to help you become visible on the global marketplace. As part of their campaigns, they offer tools and supports that can help blend and shape your strategy to define your bespoke offering.
