Theory: Digitalisation and Tourism

Digital Transformation is the implementation of suitable digital systems and technology with the aim of accomplishing organizational objectives. This is a complex and gradual process that represents a significant operational and cultural transformation within a workplace, with changes that impact every aspect of a business.

Digital Transformation involves altering the way in which you integrate individuals, data, and procedures. By developing a Digital Transformation plan that concentrates on these three elements, you can generate benefits for your consumers and sustain a competitive edge in a world that prioritizes digital solutions.

The term Digital Transformation encompasses various objectives, and its meaning varies depending on the organisation. Some view Digital Transformation as the integration of cloud capabilities, while others prioritize the implementation of analytics capabilities and the Internet of Things.

As far as the Digitalisation in Tourism is concerned and especially after COVID-19 era, it is common to say that Tourism sector more than others had an imperative need for online services, application of new technologies and formulation of innovation clusters; also, a need for strengthening networks, establishing and promoting sustainability in products and services  and communicating this information via online channels, sometimes even in live streaming!