Theory: (Digital) Social Skills

The management of professional relationships is key in highly volatile and changing sectors, such as the tourism sector, which is so susceptible to trends.

Therefore, here are two key elements or processes that can be useful to you when building solid relationships with your (future) target clients: 1) relationship building; 2) maintenance.

They are not independent or exclusive processes, but complementary and as such should be integrated within an organisation.

Within our framework, we’ll focus on how to deal with relationships involving two of your main target groups: clients & stakeholders.