Theory: (Digital) Social Skills

The reputation of a company, person, product or service on the internet and its digital platforms. This online reputation is affected by the content an organisation distributes, reactions and interactions with web users, activity on social networks. Etc.

For e-commerce brands or SMEs selling online, digital reputation is very important. It can affect the credibility and visibility of your online shop. 

This is therefore closely related to the management of your business' online presence (see Module 6 for more information on this) and your digital marketing strategy (see Module 5 for more information on this).