Theory: (Digital) Social Skills

One of the most relevant soft and social skills in today's tourism landscape is the ability to collaborate effectively and meaningfully with others, and the creation of win-win situations for the different parties involved in the collaboration.

Of course, for a collaborative process to be successful (regardless of its duration in time or the objectives pursued), it will be necessary to establish communication strategies based on honesty and clarity. Likewise, being able to engage in persuasive strategies will be helpful.