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Table of contents
  • 1. Introduction: Social Media and its importance in today's business world
  • 2. Social Media for SMEs
    • 2.1. Top 5 Tourism Bloggers Worldwide
    • 2.2. Importance of your website as part of your Social Media strategy
    • 2.3. SEO
    • 2.4. How to access and understand analytics
    • 2.5. Competitions and other opportunities
    • 2.6. Paid social media – options
    • 2.7. Main demographics for each social media platform
    • 2.8. Social media advertising
  • 3. Reading materials and links

Theory: Social Media and Tourism

  1. DigiTour_EN
  2. Theory: Social Media and Tourism
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3. Reading materials and links

https://www.youtube.com/watch?v=StYGaCeaRkQ

https://www.youtube.com/watch?v=3fJqcPF_dgU

 

www.hootesuite.com

Create a Facebook Page for your business | Meta Business Help Centre

https://business.instagram.com/

https://sproutsocial.com/insights/how-to-create-youtube-account/

https://business.linkedin.com/marketing-solutions/linkedin-pages

https://prsmith.org/sostac/



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Previous activity Initial self-assessment
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