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5. Digital communication
Digital communication pertains to a company's online communication endeavors. The use of digital communication allows us to remain connected with our loved ones, and has transitioned from being a luxury to a fundamental need in today's society. In the present era, digital communication has become an essential part of our daily lives.
Effective communication plays a crucial role in fostering trust between businesses and their clients, as well as conveying their requirements, aspirations, and difficulties more explicitly. Improving communication skills can enhance the client relationship and may lead to the acquisition of new business opportunities.
The communication between the companies and the customers can be achieved through:
- Chatbots
- Reviews
- Newsletter
- FAQ
- Social Networks