2. Collaboration Process

Source: Las Manos Dedo Toque - Imagen gratis en
Pixabay
A collaboration process can take place between different actors (from the same or different areas of activity), take different forms and pursue a wide variety of objectives, depending on the interests of the parties involved. What is essential in any case is to understand that collaboration is about cooperating with others in an honest way.
Collaboration between companies, professionals, initiatives and/or different stakeholders (customers, suppliers, policy makers, public bodies, civic society organisations, etc.) favours the competitiveness and continuous growth of tourism companies, as it is a driving force for innovation in a sector in constant change and evolution of trends. Thus, being able to collaborate and quickly respond to the needs of the market and its changing context may be key for most SMEs/(prospective) professionals.