Theory: Collaborating With Others - Networking & Co-creation

Source: CANVA

Co-creation is a collaborative process that, per se, provides companies and professionals with the benefits of collaborating with others in the generation of win-win situations and positive impacts on their ecosystem.

Therefore, co-creation, like other types of collaboration, acts as a driver of creativity and business innovation, key tools in a sector that, as we have pointed out above, is constantly adapting and renewing itself.

Co-creation is a collaborative process between two or more enterprises or entities with the goal of innovating and developing new concepts, ideas, products, services, or experiences through the shared processes of ideation, envisioning, and designing that address the demands of the potential customers. We might say that the relationship creates strength in this way. This is accomplished through encouraging entrepreneurial creativity through the interchange of ideas, experiences, information, and expectations.