4. Co-creation
4.4. Good Practices
When beginning a collaborative process from scratch, engagement and motivation are crucial components. Moreover, networks may be crucial in luring partners to the collaborative process. Developing strong and reliable professional relationships will take time, but bear in mind they should be based on shared values and compatible goals.
Again, as it happens for any collaboration process or, honestly, any other interaction-based process, the participation of all partners should be ruled by some principles:
● For the collaboration to proceed properly, there needs to be mutual trust and respect amongst the involved entities.
● Create an end-user-driven, transparent value generating process.
● The process should be built on the growth of creativity and the sharing of resources and information amongst entities since the main goal is an innovation that adds value for customers.
● It will be helpful to create own action guides that include methods for resolving potential disagreements in the case of collaborative action in the medium or long term. Moreover, boundaries and scopes should be made clear in advance.
● Set deadlines and SMART objectives.
● Creativity is fueled by connectivity.
Have a look at the following video to get inspire on a great real example of collaboration and co-creation: