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1. Introduction to Business Intelligence

In line with the objectives outlined in the previous section, this bitesize introduces techniques and concepts linked to Business Intelligence and should help you:

➢   Understand the importance of  Business intelligence  and combines business analytics, data mining, data visualization, data tools and infrastructure,

➢    Understand how BI can analyse and respond  to the changing customer behaviour and implement  best practices to help your tourism venture more data-driven

➢   Enhance and contribute to the digital transformation of the tourism sector by application of new technologies, approaches and solving entrepreneurial challenges.

The outline of this bitesize is defining

  • Business intelligence (BI) software        
  • Business intelligence (BI) process
  • Logical architecture of a BI system        
  • BI system Components     
  • BI Project Implementation Steps
  • Benefits from using BI software
  • Typical ways of using BI   
  • How to choose a BI solution        
  • Business Intelligence in the cloud
  • BI DASHBOARD
  • Business metrics    
  • Key performance Indicators         
  • How BI dashboards can help small tourism business.
  • Visualization tools  
  • Other  Materials
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