1. Introduction
This Module aims to explore the opportunities and benefits of collaboration and co-creation with other relevant actors and stakeholders for tourism businesses in Europe, as a mechanism to enable and facilitate innovation, as well as to ensure the resilience of the business and the attractiveness of the area in which it operates.
In accordance with the training framework of the DIGITOUR programme, the theoretical content of the Module focuses especially on the development of digital skills and competences of tourism entrepreneurs and professionals, but keep in mind that they are equally useful in their face-to-face applicability.
Initiating a process of exchanging interests and objectives for collaboration is the first step of a co-creation project (which implies per se a collaboration between two or more parties), and for this it is necessary to know the right actors. Therefore, the relevance of (digital) networking for any company/professional will also be discussed in the following.
Also noted that, according to the ever-changing nature of digital solutions and IT advances, some information contained in the Module can potentially be outdated in years to come.