Theory: (Digital) Social Skills

Socialisation and communication are key processes in the personal and professional lives of all of us, as they allow us to build lasting relationships based on mutual respect and understanding, to share concerns or interests, or to communicate a powerful idea to our audience.

Nowadays, these processes have gradually moved online, where thanks to the use of social networks or digital tools such as email or video calls, a person can connect with someone 5000 km away, or communicate a product/service offer to an increasingly large potential online audience. That, also being boosted by globalisation and international tourism trends worldwide.

Therefore, knowing and being able to apply social strategies is already essential for tourism professionals in Europe, and their mastery of digital communication will be a competence of great interest to companies and employers.

This module aims to provide basic competencies and tools on digital social skills that will enable (future) professionals in the sector to build and strengthen their relationships with stakeholders and customers. However, bear in mind that due to the ever-changing nature of digital advances and IT progress, some of the information provided within this Module can potentially be out of date in years to come.