Theory: Digital Marketing

1. Increased Reach: Digital marketing allows businesses to reach a much larger audience than traditional marketing methods. With digital marketing, businesses can target specific audiences and reach them in a more cost-effective way.
2. Cost-Effectiveness: Digital marketing is much more cost-effective than traditional marketing methods. Digital marketing campaigns can be tailored to specific audiences and can be tracked in real-time, allowing businesses to make adjustments as needed.
3. Measurability: Measurability in digital marketing refers to the ability to track and measure the performance of digital marketing campaigns. This includes tracking the number of visitors to a website, the number of leads generated, the number of conversions, and the amount of revenue generated. Measuring the success of digital marketing campaigns is essential for understanding the effectiveness of the strategies used and for making informed decisions about future campaigns.

Listening to the most important people in your business, your customers, and understanding what you need to know and what is valuable data will be of benefit and take out what is classed as white noise. Remember you have other work to take care of, so capture the information of value making sure it is current, relevant, and up to date.