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Table of contents
  • 1. Introduction: Digital marketing and its importance in today's business world.
  • 2. The Benefits of Digital Marketing
    • 2.1. Cost effectiveness
    • 2.2. Measurability
  • 3. Keywords to help you understand marketing and digital marketing jargon
  • 4. Reading materials and links

Theory: Digital Marketing

  1. DigiTour_EN
  2. Theory: Digital Marketing
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4. Reading materials and links

https://neilpatel.com/

https://prsmith.org/books/?trk=public_post_share-update_update-text

https://www.failteireland.ie/Regional-experience-brands/Wild-Atlantic-Way/The-Wild-Atlantic-Way-Operational-Programme.aspx

https://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Documents/Wild%20Atlantic%20Way/inishowen-experience-development-plan.pdf

https://visualcommunicationplanner.com

https://www.oxfordreference.com/display/10.1093/oi/authority.20110803100043628

 

Disclaimer

The developing organisation of this module has no direct or indirect business relationship with commercial products given as examples. Please check costs and suitability to your business before engaging with any commercial platform.


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Previous activity Initial self-assessment
Next activity PDF: Digital Marketing & Tourism

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