Diagrama de temas
-
How is DIGITOUR course structured?
DIGITOUR is a self-learning online course, which consists of 12 units, each one of approximately 2 hours and with a total duration of 24 hours. All units are structured in a simple way: they start with a short introduction of the unit topics, followed by an overview of the learning objectives. Then the main section: the unit content, supported by practical examples. Every unit concludes with exercises and a self-assessment test, as well as links to further reading material.
What will I learn?
By the end of this training course, you will:
- Know the key terms related to selling online directly and through agents, processes to integrate online and traditional marketing campaigns, online customer behaviour, etc.
- Understand the importance of digital literacy to meet the changing needs of customers.
- Understand and reply to changing customer behaviours by analysing data.
- Enhance and contribute to the digital transformation of the tourism sector by the application of new technologies, new approaches and solving entrepreneurial challenges.
- Know the key terms related to innovation in the tourism sector
- Understand and contribute to successful collaboration with partners in the sector.
Which are the assessment methods?
The self-assessment instruments consist of multiple-choice tests. These will help you consolidate your newly obtained knowledge and feel more confident about your skills. .
Do I get a certificate?
Yes, you can acquire a Certificate of Participation by completing the following:
- Create an account and log in to the platform
- Read the course material
- Perform the self-assessment quizzes and achieve a minimum of 60%
- Complete a short online survey
Once you have successfully completed the above, your Certificate of Participation in the DIGITOUR e-learning course will be made available for you to download inside the course.
- - - - - - - - -
Last update: August 2023
Disclaimer for External Links and References: The authors of DIGITOUR e-learning course hereby expressly declare that at the time the contents were developed no illegal content was discernible on the linked pages included in the materials (external links and references). The authors have no influence on the current and future design, content or authorship of the linked pages and therefore they hereby expressly distance themselves from all contents of all linked pages that were changed after the link was set. The European Commission's support for the DIGITOUR project does not constitute an endorsement of the e-learning contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
-
Estimated time: 90 to 150 minutes
Objectives: The objectives of this unit are:
- To create a linkage between the digital world and tourism.
- To find ways to benefit one another.
- To learn how to achieve this digitalisation effectively and efficiently.
Learning outcomes: By the end of this unit, you will:
- Gain an understanding of the concept of digital transformation in the tourism industry, including its impact on various aspects such as customer behaviour, business operations, and destination management
- Understand how digitalisation has fostered innovation and entrepreneurial opportunities in the tourism sector
- Learn about various digital marketing channels and techniques specifically relevant to the tourism industry
- Develop digital skills for the tourism industry
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge before jumping into the module.
-
If you prefer, you can open and read the theory in pdf format.
-
Completar la actividad
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge once you have completed this module.
-
Estimated time: 120 minutes
Objectives: The objectives of this unit are:
- To understand data manipulation, data analysis and data visualisation.
- To use analytics to formulate and support management as a market assessment tool.
- Key stakeholder assessment and understanding & solving problem
Learning outcomes: By the end of this unit, you will:
- Understand the importance of Business intelligence and combines business analytics, data mining, data visualization, data tools and infrastructure;
- Understand how BI can analyse and respond to the changing customer behavior and implement best practices to help your tourism venture more data-driven;
- Enhance and contribute to the digital transformation of the tourism sector by application of new technologies, approaches and solving entrepreneurial challenges.
-
If you prefer, you can open and read the theory in PDF format
-
Completar la actividad
-
Estimated time: 120 minutes
Objectives: The objectives of this unit are:
- Understand the relevance of acquiring basic (digital) social skills for the development of daily work and the management of interpersonal relationships (professional and personal) in an online environment;
- Create awareness of social opportunities in digital contexts and train learners on how to convey messages online;
- Learners will be able to distinguish appropriate communication strategies to meet interaction expectations;
- Analyse customer relationship management and opportunities for improvement in a digital scenario.
Learning outcomes: By the end of this unit, you will:
- Understand the theoretical knowledge and practical and easy-to-apply strategies of social skills;
- Understand the relevance of acquiring basic (digital) social skills for the development of daily work and the management of interpersonal relationships (professional and personal) in an online environment;
- Identify "etiquette" or code of behaviour considered appropriate and desirable in personal interactions with customers or other stakeholders;
- Know how to communicate effectively with (potential) customers in other languages;
- Know how to deal with relationships involving clients & stakeholders
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge before jumping into the module.
-
If you prefer, you can open and read the theory in pdf format
-
Completar la actividad
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge once you have completed this module.
-
Estimated time: 150 to 210 minutes
Objectives: The objectives of this unit are:
- Gain the essential methodological skills required for making informed decisions, managing risks, and critically analysing tourism-related issues;
- To find ways to benefit one another
Learning outcomes: By the end of this unit, you will:
- Develop decision-making skills based on available information;
- Understand and manage risks in various contexts;
- Improve analytical and critical thinking skills;
- Develop problem-solving skills using systematic and logical approaches;
- Improve written and oral communication skills.
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge before jumping into the module.
-
If you prefer, you can open and read the theory in pdf format
-
Completar la actividad
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge once you have completed this module.
-
Estimated time: 120 minutes
Objectives: The objectives of this unit are:
- Be able to develop successful digital marketing campaigns;
- Be able to make a plan for a Digital Marketing strategy.
Learning outcomes: By the end of this unit, you will:
- Understand the basic knowledge of Digital Marketing;
- Understand the various digital marketing strategies and benefits;
- Identify a framework for developing successful digital marketing campaign.
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge before jumping into the module.
-
If you prefer, you can open and read the theory in pdf format
-
Completar la actividad
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge once you have completed this module.
-
Estimated time: 120 minutes
Objectives: The objectives of this unit are:
- Know how to create a Social Media campaign;
- Manage social media easily;
- Learn how to schedule a post;
- Be able to work collaboratively through social media.
Learning outcomes: By the end of this unit, you will:
- Understand the basic knowledge of social media and its importance in order to promote your tourism business in line with your Digital Marketing Strategy;
- Understand the various forms of social media;
- Know how to improve the visibility of a website or web page by the search engine optimization (SEO);
- Understand how to access and understand analytics;
- Know the main demographics for each social media platform;
- Have awareness of paid advertising on SM;
- Know how to work collaboratively through social media.
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge before jumping into the module.
-
If you prefer, you can open and read the theory in pdf format
-
Completar la actividad
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge once you have completed this module.
-
Estimated time: 120 to 150 minutes
Objectives: The objectives of this unit are:
- Understand how to use methodologies to analyse, interpret, and understand online consumer behaviour in tourism;
- Be aware about the changing nature of travellers' behaviour and preferences;
- Understand how consumer travel trends are currently shifting;
- Know the basic, key concepts related to online consumer behaviour and how crucial it is for today’s tourism sector;
- Understand how consumer behaviour in tourism works in all stages of the travel cycle, especially after Covid-19.
Learning outcomes: By the end of this unit, you will:
- Understand the meaning of the term “online consumer behaviour” and understand how it is crucial for the tourism sector;
- Demonstrate an understanding of the basics and essentials of the topic;
- Explain how Covid-19 has changed consumer behaviour and how this has made online social media platforms highly influential;
- Understand the role social media, TDOC (Tourist Destination Online Content), and EWOM (Electronic Word of Mouth) play in influencing consumer behaviour.
-
Ver Enviar retroalimentación
-
If you prefer, you can open and read the theory in pdf format.
-
Completar la actividad
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge once you have completed the module.
-
Estimated time: 90 minutes
Objectives: The objectives of this unit are:
- To create understanding of the rationale for customer relationship management (CRM);
- To create understanding of the fundamentals of an effective customer loyalty programme;
- To create understanding of opportunities to stimulate word-of-mouth referrals.
Learning outcomes: By the end of this unit, you will:
- Understand the rationale for customer relationship management (CRM);
- Understand the fundamentals of an effective customer loyalty programme;
- Understand opportunities to stimulate word-of-mouth referral.
-
Ver
If you prefer, you can open and read the theory in pdf format.
-
Completar la actividad
-
Estimated time: 120 minutes
Objectives: The objectives of this unit are:
- Be able to implement HR Digitalisation to your company;
- Learn about different tools for HR Digitalisation.
Learning outcomes: By the end of this unit, you will:
- Demonstrate understanding of HR digitalisation and can distinguish its advantages and disadvantages;
- Gain insight on the different tools that aid HR digitalisation;
- Reflect on the challenges of HR digitalisation;
- Get inspired by the best practices of HR digitalisation.
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge before jumping into the module.
-
If you prefer, you can open and read the theory in pdf format.
-
Completar la actividad
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge once you have completed this module.
-
Estimated time: 120 to 150 minutes
Objectives: The objectives of this unit are:
- To give learners an understanding of the challenges, risks and importance of cyber security systems.
- Learners become familiar with the basic, key concepts and technical terms related to the area that will help them strengthen the company’s cyber security and cyber resilience;
- Learners can look to the future of the tourism industry with a developed skills set in cyber security and resilience.
Learning outcomes: By the end of this unit, you will:
- Describe the meaning of the term “cyber security” and “cyber resilience” and understand how these are imperative for any type of tourism provider;
- Demonstrate an understanding of the basics and essentials of cyber security and cyber resilience;
- Understand the main cyber risks and attacks of the tourism sector;
- Be aware of good practices for achieving cyber security and cyber resilience in business;
- Discuss the main pillars of effective, secure, and resilient cyber systems and know the main cyber security and cyber resilience standards.
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge before jumping into the module.
-
If you prefer, you can open and read the theory in pdf format.
-
Completar la actividad
-
Ver Enviar retroalimentación
-
Estimated time: 120 minutes
Objectives: The objectives of this unit are:
- Understand the importance of collaboration with others (teamwork) and why it is important for professionals/companies in the field;
- Be capable of identifying other companies with how collaboration can provide added value;
- Understand and apply different activities and tools for networking and collaboration;
- Be capable of stabilising co-creation processes with others and win-win situations.
Learning outcomes: By the end of this unit you will:
- Understand the importance of collaboration with others (teamwork) and why it is important for professionals/companies in the field;
- Understand the benefits and key factors of digital networking;
- Be aware of the importance of co-creation for an improvement in creativity and business innovation.
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge before jumping into the module.
-
If you prefer, you can open and read the theory in pdf format.
-
Completar la actividad
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge once you have completed this module.
-
Estimated time: 120 minutes
Objectives: The objectives of this unit are:
- Identify the different tourism sectors;
- Identify the different travel agents and their benefits to SMEs in the tourism industry.
Learning outcomes: By the end of this unit, you will:
- Identify the different tourism sectors;
- Identify the different travel agents and their benefits to SMEs in the tourism industry;
- Understanding how to use these online travel agencies to your advantage in order to boost your business.
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge before jumping into the module.
-
If you prefer, you can open and read the theory in pdf format.
-
Completar la actividad
-
Ver Enviar retroalimentación
Rate from 1 (lowest) to 5 (highest) the following statements according to your own experience and knowledge once you have completed this module.
-
Please fill out this short online questionnaire to help us evaluate and improve this course.
It is necessary to complete this in order to receive your certificate.
Questionnaire link: https://docs.google.com/forms/d/e/1FAIpQLScqQKUavfe__jOJ6keFHBQUaCjRajvMxuIvpjh-RU1KNaFaLw/viewform
-
Please note that:
- You must be logged in, for the platform to be able to track your progress and issue the certificate. If you start doing the quizzes without being logged in, you will have to redo them in order to get the certificate.
- The name that will appear on your certificate is the name that you have registered in your Profile, so please remember to check if it matches correctly. If not, you can edit and update it on your Profile page before downloading the certificate.
-
All rights reserved
Erasmus+ project: DIGITOUR - Building Digitalisation Readiness in the Tourism SME Sector
Agreement number: 2021-2-IE01-KA220-VET-000048348
For more information please visit digitourproject.eu
The website has been funded within the framework of the European Union Erasmus+ programme. This website and its contents reflect the views only of the DIGITOUR project partnership and the European Commission cannot be held responsible for any use which may be made of the information contained therein.